This is a practice brief invented by the Glow and Grow Club on Instagram for their weekly branding competition. My designs for this brief won.

This is their description of the fictional company:

“Blonde Brewery is a women-owned, family business located in sunny Florida. Selling beer, hard seltzers and ciders, they have a dream of creating a brand that stays far away from any masculine-beer-and-beard vibes. They want to create a brand that’s all about color, funky typography and sunny feels.”