CAFE BRASIL

BRAND IDENTITY AND PACKAGING DESIGN

Cafe Brasil is a staple in the Santa Cruz community.
Here is an excerpt from the website: “Breakfast and all dishes are delicious from traditional Brazilian recipes with some Californian and Santa Cruz touches, the atmosphere is warm, alive, laid back, as if being in a restaurant or home in Rio de Janeiro, Bahia or another cozy Brazilian place - always with the Santa Cruz culture! We put a lot of effort and care in providing such a friendly, relaxed and happy ambiance because that 's a fundamental part of what Brazilian culture is about.”

SOFTWARE USED: PHOTOSHOP | ILLUSTRATOR

BRAND SYSTEM

TYPOGRAPHY

ILLUSTRATIVE ELEMENTS

COLOR PALETTE

design process

Description text goes hereThe exterior and interior of the building use the colors of the Brazilian flag (green, yellow, and blue) so I wanted to use pictures of the restaurant to help find a color palette. I used the Adobe Color Wheel to extract colors from images of the restaurant and selected various colors from different images to use as a brand color palette.
The original logo was a bit complex so I wanted to try and create some simplistic illustrative elements to incorporate. I looked for imagery of traditional Brazilian patterns to use as inspiration. I found an image of blue and white patterned tiles that I thought would be good to use. I used Adobe Illustrator to recreate the center illustration on the tile and ended up breaking down elements from it to use as a logo mark and illustrative elements.
I went through different type options until I found a display type that I thought would work well with the illustrations and colors and effectively represented the feeling of the restaurant. I then found a secondary type to use with the primary time for subheadings and body text.