MIDSOMMAR POSTER
PRINT AND PACKAGING DESIGN
The film is a psychological thriller/horror movie but it sets itself apart from other movies in the genre in many ways but especially through the cinematography. The colors in the film are very bright and sunny which acts as a stark contrast to the extremely dark and bizarre events that unfold throughout.
This design is targeted toward teenagers and adults who like psychological thriller/horror movies. Targeted specifically at people who have already seen other work by the director and cast. Some of the target audience may have already seen the movie and/or are already familiar with the themes and artwork in the film.
SOFTWARE USED: PHOTOSHOP | ILLUSTRATOR
DESIGN PROCESS
In the movie there are beautifully painted murals that serve as a backdrop to a lot of the scenes. The murals are illustrated in a folkloric style and actually outline the entire plot of the movie. I knew I had to incorporate these paintings into the poster.
These are the illustrations I used to create the design package for this movie.
ORIGINAL POSTER
For example I deconstructed and used these illustrations from the walls in this scene for the poster and also on the Netflix banner.
POSTER REDESIGN